Sweetified Website
Sweetified is a nationally acclaimed and award-winning company known for creating the most breath-taking cake installations. Our team was challenged with designing a website interface that was user-friendly, encouraging exploration of Sweetified’s process and collecting inspiration from their decadent creations.
Creating an intentional user journey and online forms streamlined the data collection and order process for Sweetified’s team, converting viewers into life-long customers turned friends.
Owner and lead designer Lexie Verbruggen has been featured in numerous publications including, US weekly, The Knot, Naples Illustrated, ABC-7, and winner of Pickler & Ben’s national wedding cake competition.