Branding Design
Island Coastal Outfitters
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Branding ICO
After meeting with the product development team at Island Coastal Outfitters, we were tasked with creating a logo design and icon that could represent the culture of Southwest Florida and be used as the signifying mark for their retail Private Label Lifestyle Brand.
![Label](https://merakihive.com/wp-content/uploads/2022/07/a7f06f97407203.5ec45165b1dd9.gif)
![Cards](https://merakihive.com/wp-content/uploads/2021/10/ico-2.jpg)
After selections were made, our design team proposed products that could round out Island Coastal Outfitter’s retail assortment including apparel mockups, waterproof decals, packaging, hangtags and in-store lifestyle signage.
![ICO Packaging](https://merakihive.com/wp-content/uploads/2022/07/ICO-5.jpg)
![ICO Lifestyle](https://merakihive.com/wp-content/uploads/2021/10/iso-3.jpg)
Today, the Island Coastal Outfitters Private Label Brand produces over 100K in annual sales.
![ICO Lifestyle](https://merakihive.com/wp-content/uploads/2021/10/ico-2-1.jpg)
![ICO Packaging](https://merakihive.com/wp-content/uploads/2021/10/ico-4.jpg)