Branding ICO
After meeting with the product development team at Island Coastal Outfitters, we were tasked with creating a logo design and icon that could represent the culture of Southwest Florida and be used as the signifying mark for their retail Private Label Lifestyle Brand.
After selections were made, our design team proposed products that could round out Island Coastal Outfitter’s retail assortment including apparel mockups, waterproof decals, packaging, hangtags and in-store lifestyle signage.
Today, the Island Coastal Outfitters Private Label Brand produces over 100K in annual sales.
Known for their superior quality and unique assortment of items, the ICO brand is a staple for adventure seekers who enjoy life on the water in Southwest Florida.